Practical articles on Generative Engine Optimization, AI crawlers and citability.
Share of Model measures how often AI mentions your brand in generated answers. Discover why this KPI is essential for marketing in 2026.
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Every post is written from the day-to-day reality of founders and developers who want ChatGPT, Perplexity, Google AI Overviews and Claude to actually mention their brand, product or service. You'll find deep technical guides (llms.txt, robots.txt for AI bots, schema markup, server-side rendering) as well as strategic pieces on content citability, brand mentions on Wikipedia and Reddit, and how to benchmark competitors inside AI answers. The articles are short and concrete — no vague theory, just checklists, code snippets and screenshots you can use right away. New to GEO? Start with the fundamentals. Already further along? Jump straight into the technical or strategic posts.