Practical articles on Generative Engine Optimization, AI crawlers and citability.
Discover how a Dutch B2B technology company doubled its Share of Model in two quarters from 6% to 16% with targeted GEO strategies.
An installation company in Eindhoven dramatically increased its AI visibility in 30 days through GEO optimization. The GEO Readiness Score rose from 18 to 61, with more mentions in ChatGPT, Google AI Overviews and Perplexity.
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Every post is written from the day-to-day reality of founders and developers who want ChatGPT, Perplexity, Google AI Overviews and Claude to actually mention their brand, product or service. You'll find deep technical guides (llms.txt, robots.txt for AI bots, schema markup, server-side rendering) as well as strategic pieces on content citability, brand mentions on Wikipedia and Reddit, and how to benchmark competitors inside AI answers. The articles are short and concrete — no vague theory, just checklists, code snippets and screenshots you can use right away. New to GEO? Start with the fundamentals. Already further along? Jump straight into the technical or strategic posts.