How an installation company in Eindhoven tripled its AI visibility in 30 days
The invisible competitor: why AI did not mention this company
An established installation company in Eindhoven with over 20 years of experience, its own skilled staff and an excellent reputation in the region faced a disturbing problem. Customers searching via ChatGPT or Google AI Overviews for "reliable installation company Eindhoven" were shown three competitors. This company was completely missing.
The owner, a typical growth entrepreneur with a no-nonsense mentality, discovered this by chance. A potential customer told him honestly: "I wouldn't have found you if a neighbor hadn't recommended you. ChatGPT mentioned three other companies." That was the turning point.
The company scored well in traditional Google results. But in the world of Generative Engine Optimization (GEO) the website proved practically invisible to AI engines. And that's precisely where consumer search behavior is shifting.
The starting situation: a GEO score that raised alarms
The installation company decided to take action immediately. Without an account, without API keys and without technical setup, the owner started a GEO audit via GrowthScope. Within 10 minutes the first report was on the table.
The results were sobering:
- GEO Readiness Score: 18 out of 100
- Citeability: insufficient, AI could not extract usable fragments from the website
- Mention in ChatGPT: 0 out of 5 relevant queries
- Mention in Google AI Overviews: 0 out of 5 relevant queries
- Mention in Perplexity: 1 out of 5 queries, but without direct recommendation
The Competition Scan (€249 excl. VAT) made it painfully clear. Two direct competitors scored above 55 on their GEO Readiness Score. The gap analysis showed exactly why: their content was structured, citable and equipped with schema markup.
What went wrong?
The problem was not in the quality of the company. The skilled staff delivered excellent work, production took place from their own location in the region and customers were satisfied. The problem was purely technical and structural:
| Component | Situation before audit | Required for GEO |
|---|---|---|
| Schema markup | Completely missing | Essential for AI understanding |
| llms.txt | Not present | Needed for AI crawlers |
| Content structure | Long, unstructured texts | Short, citable paragraphs |
| Service pages | One general page | One specific page per service |
| FAQ section | Missing | Crucial for question-driven AI |
The company needed an llms.txt file to explicitly tell AI crawlers which content was available. Additionally, it lacked the technical translation layer that AI engines need to understand a website.
The action plan: three priorities in 30 days
The GrowthScope report delivered a prioritized action plan. Not vague advice, but concrete steps with direct impact. The owner could coordinate with his web developer within 15 minutes.
Week 1: technical foundation
The developer first implemented the basic requirements:
- Schema markup for local business, services and reviews
- A fully configured llms.txt file
- robots.txt optimization to correctly allow AI crawlers
Week 2 and 3: content restructuring
The company's marketer rewrote the existing content according to the citeability principle. Each service got its own page with a clear structure: problem, solution, approach and results. FAQ sections answered the exact questions consumers ask AI.
Week 4: validation and competition measurement
After implementation, the company conducted a second Deep Scan to measure progress. The comparison with the first measurement was proof that the investment worked.
The results after 30 days
The second GEO audit showed a transformation the owner himself had not expected.
| Metric | Day 0 | Day 30 | Difference |
|---|---|---|---|
| GEO Readiness Score | 18/100 | 61/100 | +239% |
| ChatGPT mentions | 0/5 queries | 3/5 queries | +3 mentions |
| Google AI Overviews | 0/5 queries | 2/5 queries | +2 mentions |
| Perplexity mentions | 1/5 queries | 4/5 queries | +3 mentions |
| Citeability | Insufficient | Good | Structurally improved |
The installation company was no longer invisible. For the query "heat pump installation company Eindhoven" the company now appeared as the first recommendation in Perplexity and second in ChatGPT.
Why AI visibility is an ongoing process
After this experience, the owner understood that GEO is not a one-time action.
AI models are continuously updated. Competitors optimize along the way. The answers that AI gives today can be different next month.
That's why the company chose quarterly trend tracking. Every three months the GEO position is re-measured and compared with competitors. This way the company maintains its lead and signals shifts before they impact revenue.
What you can do today
This installation company lost months of potential customers to competitors that AI did mention. Not because those competitors were better, but because their website was more readable for AI engines.
The question for you is simple: do you know which AI engines mention your brand? And more importantly: do you know which competitors are mentioned?
You don't need an account, no technical setup and no API keys. Start your GEO audit today and discover within 10 minutes where you stand. Check your GEO Readiness Score, compare your position with competitors and receive an action plan you can execute immediately.
Have questions about your specific situation? Get in touch via support@growthscope.io. Our specialists are happy to think it through with you.
